What Are Cookies?

Cookies are small text files that websites place on your device when you visit them. They help websites remember your preferences and understand how you use the site. Some cookies expire when you close your browser, while others stay on your device for longer periods.

We also use similar technologies like web beacons, pixels, and local storage. These all serve similar purposes—helping us provide you with a better experience and understand how people use our financial modeling platform.

How We Use Tracking Technologies

Our site uses different types of tracking technologies for various purposes. Here's what we do and why:

Essential Cookies

These are necessary for the site to function. Without them, you wouldn't be able to log into your account or use our financial modeling tools properly. They remember your login session and keep your work secure.

Functional Cookies

These remember your choices and settings. For example, if you've customized your dashboard layout or set specific currency preferences, functional cookies save those settings so you don't have to reconfigure everything each time you visit.

Analytics Cookies

We use these to understand which features people find most useful and where they might be getting stuck. This helps us improve the platform. For instance, if we notice many users abandoning a particular calculation module, we know we need to make it clearer or easier to use.

Marketing Cookies

These track your activity across different sites to show you relevant content. If you visit our blog and read articles about cash flow modeling, you might later see ads for our advanced cash flow features. You can decline these cookies using the button above.

Specific Cookies We Use

Managing Your Cookie Preferences

You have several options for controlling cookies on our site:

• Use the button above to decline all non-essential cookies with one click. This will remove analytics and marketing cookies while keeping essential ones active.
• Browser settings – Most browsers let you block or delete cookies through their privacy settings. Keep in mind this might affect functionality on our site and others you visit.
• Third-party opt-outs – Services like Google Analytics offer their own opt-out mechanisms you can use independently of our site.

If you decline cookies and later change your mind, you can clear your preference by clicking the button again or adjusting your browser settings.

How Long We Keep Cookie Data

Different cookies have different lifespans. Session cookies disappear when you close your browser. Others might stick around for days, months, or even years depending on their purpose.

Analytics data gets aggregated and anonymized over time. We keep detailed logs for about 90 days, then retain only summary statistics. Marketing cookies typically expire after six months, though this can vary based on the specific advertising platform.

Third-Party Services

We work with several third-party services that may set their own cookies when you use our site. These include Google Analytics for understanding site usage and various advertising platforms for showing relevant content.

Each of these services has its own privacy policy explaining how they collect and use data. We don't control these third-party cookies directly, but we've chosen partners we trust and regularly review these relationships.

Updates to This Policy

We review and update this policy periodically. When we make significant changes, we'll update the date at the top and notify active users through our platform. Continued use of our site after changes means you accept the updated policy.